Print’s Regional Design Annual 2009June 12, 2009
The logo I designed for chip-musician Doctor Octoroc will be featured in PRINT’s Regional Design Annual. This was a really fun project to work on. Doc and I spent many hours playing old NES games for typographic inspiration, but the real challenge was coming up with a clever way to take advantage of the shared letters between the two words in his stage name. In the end the best solution was simply to allow them to share the letters and use color to make the abbreviated “Dr.” pop out so the eye reads “Dr./Doctor” then bounces back to the “O” and reads Octoroc.